Rakuten Viber, the world’s leading free and easy-to-use communication app, has undergone several changes to the best way people talk with each other as a result of COVID-19 pandemic, which is expected to increase usage in the Asia-Pacific area by 2020.
2020 In December, the variety of app customers within the Asia-Pacific area elevated by 421%. On the identical time, Viber recorded a 509% improve in textual content messaging and group messaging. Viber’s group performance has additionally improved considerably as a option to ship messages to communities. These 2020 progress charges are primarily based on 2019 information.
Myanmar, a market within the Asia-Pacific area, noticed important progress between January and December 2020, making Viber one in all its highest in 10 years.
Viber continues to achieve the belief of customers in Myanmar on account of its security measures. Based mostly on Viber user data, users in Myanmar are increasingly using the Viber community, with 195% of visitors becoming a member of the community; 88% increase in messaging within the group. Messaging to Viber Teams additionally elevated by 32%. Viber has launched a number of progressive options to make communication extra full of life, leading to a 127% improve in Chat communication.
Viber supplies top-notch companies for customers to get pleasure from the very best consumer expertise on all their units. My Notes, which lets you use media concurrently. Birthday Reminders, which can be utilized to provide you with a warning to particular dates added to your telephone contacts. Disappearing Messages, which will be deleted at any time for long-term undesirable messages; New options have been added in 2020, similar to GIF Creator, to showcase consumer innovation.
In response to the COVID-19 epidemic, which inspired individuals to speak on-line, Viber final 12 months elevated the variety of voice calls and group video calls to twenty at a time. The application has also become a key partner service that gives users with information about COVID-19.
The World Well being Group (WHO) has additionally launched the Viber chatbot to reply public questions concerning the coronavirus. The Myanmar Ministry of Well being and Sports activities (MOHS) has additionally launched its personal Viber Neighborhood to successfully share the newest vital data within the nation on-line.
To take care of the purpose of user-centric in-app safety, Viber determined in 2020 to get rid of Fb and its enterprise practices that misuse customers’ information for revenue. As an software that prioritizes safety, you may cease promoting on Fb; Fb Join and GIPHY performance are faraway from the applying.
“We’ll bear in mind 2020 otherwise from different years as a result of we’ve confronted many difficulties and challenges,” he stated. At Rakuten Viber, we will continue to provide technical information to support the community and to overcome unprecedented epidemic challenges. When talking to colleagues in Asia, Burmese and their Asian neighbors work at home; With the assistance of expertise, I turned conscious of the brand new regular habits, similar to being separated from one another. We’re inspired by the general public’s willingness to beat this problem as a result of we perceive our work ethic and its affect on our customers. ” Anna Zanmenskaya, Chief Development Officer of Rakuten Viber
In Myanmar, Viber has additionally partnered with MyTel and MPT to allow customers to entry Viber options with zero information fees. As well as, we’ve partnered with KoeKoeTech, a non-governmental group, to create a Viber bot to help the group. In collaboration with a corporation that helps expectant moms make their lives simpler, she created the MayMay bot, being pregnant and child well being app. Viber has additionally partnered with native organizations to launch Horoscope chatbot and sticker packs each Wednesday to examine their fortunes. For the comfort of customers in Myanmar, Auto-Burmese Converter, which mechanically converts between Zawgyi and Unicode fonts.
Rakuten Viber might be 10 years outdated in 2020 and might be remodeled from a messaging platform right into a full-fledged app that features new options similar to the acquisition of services; Chatbot has first launched a fee function that lets you obtain and obtain funds instantly inside the app.
Over the previous decade, user-friendliness has been a precedence for Rakuten Viber, and new options have been added with out compromising our dedication to holding customers’ information safe.